Category Archives for "Book Excerpt"
January 27, 2021
- in Book Excerpt by Bobby Owsinski
The Music Mixing Workbook Is Now Available
If you’re new to mixing and aren’t sure what to do, or your mixes aren’t anywhere near where you’d like them to be, then The Music Mixing Workbook is exactly what you need. It features hands-on exercises that teach you all the things that make a mix sound great, as well as all the things […]
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October 14, 2020
- in Book Excerpt , Tips by Bobby Owsinski
Maximize Your Audience Engagement With These Instagram Post Tips
For many artists and bands, Instagram is the social platform of choice. That means that you’re looking to both engage and increase your audience by using the platform. The latest Instagram algorithm closely looks at the number of people who save your posts, however. This trumps any other engagement, so that’s what you should be […]
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August 26, 2020
- in Book Excerpt , Tips by Bobby Owsinski
10 Web Design Tips For Musicians In 2020
If you’re frustrated because everything online keeps changing and evolving, you’re not the only one. Just about the time you think you have your online presence sorted, the platforms change just enough that you have to consider doing some updates in order to keep up. While this happens more in social media, it also happens […]
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May 30, 2019
- in Book Excerpt , Tips by Bobby Owsinski
The 10 Rules Of Personal Networking
Regardless of how much talent you may have, unless someone hears about what you’re doing you’ll end up creating in your bedroom your whole life. One of the keys to getting ahead for many of us is by networking. While this comes easy and natural for some, others find it unbelievably difficult, but you might […]
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March 7, 2019
- in Book Excerpt , Tips by Bobby Owsinski
7 Best Practices For Using Facebook Live
Facebook Live is a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest: 1. Alert friends and followers in advance about plans to broadcast live, in order to build up anticipation. 2. Ensure […]
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February 6, 2019
- in Book Excerpt , Tips by Bobby Owsinski
Why A Trademark Can Be Important To Your Music Brand
If you’ve established your logo or a unique look to your music brand, it can be quite beneficial to have it trademarked. The reason is that not only can it provide an additional income stream at some point, but it can also provide some protection as well. Here’s an excerpt from the 2nd edition of […]
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January 3, 2019
- in Book Excerpt , Tips by Bobby Owsinski
An Overview Of Email Service Providers
When I wanted to send one of my first email newsletters to a list of only about 1200 (which seemed large at the time but is really tiny in grand scheme of email lists), I was astounded to find that my Internet Service Provider (ISP) wouldn’t allow me to send to more than 100 addresses simultaneously […]
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December 20, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Basic Concepts For Success In Today’s Music Business
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. Here […]
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December 6, 2018
- in Book Excerpt , Tips by Bobby Owsinski
5 Ways To Take The Pulse Of Your Fans
Your core fans, or your “tribe,” as uber-marketer Seth Godin calls them, crave your communication. But communication is a two-way street, and the artist must be just as willing to listen to his or her tribe as talk at them. This excerpt from the Music 4.0 Internet music guidebook shows 5 ways that you can check the pulse of the tribe to better […]
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November 29, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Low-Cost, Low-Tech Promotion Ideas That Every Artist Should Know
Promotion doesn’t have to cost money to be effective and it doesn’t have to be only online either. Here are some ideas that can be powerful tools that don’t even involve a computer. 1. Don’t underestimate the value of something free. Fans love free items, either as part of a package (for example, buy a […]
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November 8, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Want More People At Your Gigs? Don’t Be Afraid To Send Gig Reminder Emails
Artists and bands need to make their fan base aware of any upcoming gigs. A single email isn’t enough to get the word out, but many artists are afraid to send out more. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book that outlines a gig reminder strategy that has proven […]
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November 1, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Steps To The Ultimate Optimized YouTube Video
What good is making a video if no one sees it? Regardless of how well-made your video is, that’s what can happen if you just post it without thinking about how to optimize it first. Here are 10 steps to optimize your video on YouTube so it has the best chance of being seen by […]
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October 11, 2018
- in Book Excerpt , Tips by Bobby Owsinski
What Visitors Hate About Your Website
Wow, you just had a new website built and you’re really proud of it. Congratulate yourself that you’ve gone the extra mile to actually have a website presence (many feel they can get by only with social media these days, which is a gigantic strategy flaw), but remember that even though it might look cool […]
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August 30, 2018
- in Book Excerpt , Tips by Bobby Owsinski
Things For Artists And Bands To Write About Online
Just posting on any platform online just for the sake of having posts probably strategically isn’t a good idea. You want to post something that’s relevant to your music in some way so you can use it at least indirectly as marketing. Luckily, as a musician, you probably have plenty to write about. Here’s an […]
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August 2, 2018
- in Book Excerpt , Tips by Bobby Owsinski
The 10 Rules Of Personal Networking
Regardless of how much talent you may have, unless someone hears about what you’re doing you’ll end up creating in your bedroom your whole life. One of the keys to getting ahead for many of us is by networking. While this comes easy and natural for some, others find it unbelievably difficult, but you might […]
Continue reading