Category Archives for "Tips"
November 16, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The 1000 True Fans Theory Explained
In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]
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November 9, 2017
- in Tips by Bobby Owsinski
Twitter Etiquette Rules Everyone Should Know
Recently Twitter doubled its character limit from 140 to 280, and while I’m not so sure that it will be a good thing in the long run, it certainly makes it a lot easier to complete a thought. That said, there are certain unwritten rules that attempt to keep people on the platform from annoying […]
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November 2, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The Top 10 Merch Items With The Highest Profit Margin
Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]
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October 26, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Scenarios When You Might Need A Record Label
This blog is mostly about getting along in the new music world without a record label, but there does come a time when having a label is worth considering if you want to jump to the next level as an artist. Record labels are not intrinsically bad, it’s just that you have to weigh the […]
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October 19, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Let’s Improve The Press Section Of Your Website
It’s amazing that so many brands (which includes artists and bands as well as companies) don’t have a proper “Press” section on their website that contains all the information that a journalist or blogger might need when writing a story. I speak from personal experience as a writer in that I’m always surprised with what I can’t find […]
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October 12, 2017
- in Book Excerpt , Tips by Bobby Owsinski
10 Sales Tips For Artists And Bands
When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips from my […]
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October 5, 2017
- in Tips by Bobby Owsinski
For Online Success, Remember The Theory of 22
Last week I discussed in a post about how social media is really only word-of-mouth. That’s important to remember because word-of-mouth is really the most important kind of advertising available to us, but it has both on a positive and negative side. That brings us to something outlined in my Social Media Promotion For Musicians […]
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October 4, 2017
- in Tips by Bobby Owsinski
The 15 Best Music Business Schools
It used to be that if you wanted to be in the music business on the business side of things, the only way to learn about it was by somehow getting a job in the industry and working your way up. That’s still true to some extent, but it’s now easier than ever to get […]
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September 21, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Social Media Mistakes That Artists And Bands Make
SocialTimes recently ran a post about the 8 social media mistakes that you can make, but the post was aimed strictly at traditional marketers. I’ve reposted them here with a music twist that specifically looks at artists and bands. Here we go. Mistake #1. Having no social media strategy. Randomly posting without a reason is only a […]
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September 14, 2017
- in Book Excerpt , Tips by Bobby Owsinski
8 Advantages Of Social Media Over Traditional Media
Social media holds quite of number of advantages over traditional media when it comes to promotion. It’s the hub around which the online wheel that we live in today turns, and the following (inspired by marketing guru Simon Mainwaring) provides some of the reasons why. 1. Cost: Beyond your time and production costs, social media promotion is anywhere from […]
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September 7, 2017
- in Book Excerpt , Tips by Bobby Owsinski
The 3 Pillars Of A Successful Artist Brand
One of the problems with the process of developing an artist brand is that by being such an obvious goal, it can feel like a sell-out. That very well may be true in some cases were the branding is created more to manipulate an artist to fit into a trend rather than as a promotional […]
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August 31, 2017
- in Book Excerpt , Tips by Bobby Owsinski
7 Tips For Publishing An Engaging Facebook Video
Facebook video is one of the hottest features on the platform. The company is in a war with YouTube for video supremacy and as a result, it pushes video content into the News Feed far more often than normal posts. That said, this applies only to native videos that are directly uploaded to Facebook, not […]
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August 22, 2017
- in Tips by Bobby Owsinski
How To Download Your Original SoundCloud Files
If you’ve read this blog for any length of time then you know that SoundCloud is in some trouble, and even though it just received yet another bailout and changed CEO’s, it’s future is up in the air. No one really knows the direction that the service will take, and that’s the problem. Will it […]
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August 17, 2017
- in Music Industry News , Tips by Bobby Owsinski
5 Ways To Get Fans To Buy Your Physical Product
Even though most of us have changed to listening to music via online streams, physical product is never going away. People still buy CDs and vinyl is a very hot commodity, even though the sales number aren’t what they once were. So what does it take to get people to actually buy your product? Nick […]
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August 14, 2017
- in Tips by Bobby Owsinski
What Is The Ideal Video Length?
There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
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