Category Archives for "Tips"
December 5, 2016
- in Tips by Bobby Owsinski
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12 Questions To Ask Yourself Before You Make That Post
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s need before you can use any network as a promotional tool. Here are 12 questions to ask yourself (thanks to this […]
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November 28, 2016
- in Book Excerpt , Tips by Bobby Owsinski
4 Rules To Avoid Your Fans Wrath On Facebook
If you’re an artist or band and you’re on Facebook, you want to make that audience grow and keep them engaged. The problem is that there are right and wrong ways to do this. Choose the wrong way and you either look like a schmuck or even worse, anger your fanbase. Here are 4 rules […]
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November 10, 2016
- in Book Excerpt , Tips by Bobby Owsinski
Understanding Your Fanbase
Your place in our current music world is totally dependent upon the development, care, and feeding of your fanbase, and this excerpt from my Music 4.1 Internet Music Guidebook will help you better understand your audience so you can grow it. First of all, understand that your core fans or “tribe” is only a piece of […]
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October 27, 2016
- in Tips by Bobby Owsinski
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3 Reasons Why Your Music Isn’t Being Listened To
If you’ve released some music recently and are surprised at how low the stream or view counts are, there are a lot of things that you can blame, but probably most of them aren’t at fault. Before you can fix the problem, you have to look inward first. Here are 3 reasons why your music […]
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September 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
5 Tips To Get Music Bloggers To Write About Your Music
It used to be that just one good review in a magazine could sell loads of albums. Even a bad review could be really good for business if it was in a publication like Rolling Stone. That’s all changed since magazine reviews have become pretty irrelevant as the music world has moved online. Now its the […]
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September 15, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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August 15, 2016
- in Tips by Bobby Owsinski
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The New Hashtags Do’s And Don’ts
Social media constantly evolves along with how we use it, especially for promotion. That means that the way something was used a few years ago might be different today, and that’s certainly the case with hashtags. Here are a few hashtag do’s and don’ts as they apply to promotional use today. Do: Use hashtags on Twitter, […]
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August 12, 2016
- in Tips by Bobby Owsinski
Here’s Why You Should Always License Your Samples
Believe it or not, the pioneering hip-hop group De La Soul’s music from their first 6 albums have never been available digitally. It’s never been on iTunes and it’s never been on a streaming service, and it looks like it’s not going to be in the future either. The reason? In the early days of hip-hop, […]
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July 25, 2016
- in Commentary , Music Industry Stats , Social Media News , Tips by Bobby Owsinski
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Where Music Artists Go Wrong On YouTube
YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]
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June 6, 2016
- in Tips by Bobby Owsinski
7 Social Media Marketing Secrets No One Tells You
Social media marketing is the lifeblood of artists and bands everywhere since, except for live performances, that’s where your audience is. The problem is that it’s easy to fall for a number of misconceptions about what it can do for you, but that soon becomes very apparent after you’ve spent some time actually doing the work […]
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May 27, 2016
- in Tips by Bobby Owsinski
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5 Tips For Increasing YouTube Engagement
Even though Facebook is catching up, YouTube engagement is still a primary concern for every artist. Information is power, and some brand new data about viewership on YouTube help to maximize its usefulness as a promotional tool. For instance, video length is one of the biggest deciding factors for engagement. Videos under one minute are […]
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May 10, 2016
- in Tips by Bobby Owsinski
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4 Best Practices For Social Media Marketing
If you’re trying to boost your fan base or engagement online, then you’re probably doing at least a little social media marketing whether you like it or not. The problem is that the best practices do change over time as social media and user trends evolve, so in order to get the most out of […]
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April 22, 2016
- in Tips by Bobby Owsinski
How Long Should Your Teaser Video Be?
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]
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April 21, 2016
- in Tips by Bobby Owsinski
6 Best Practices For Using Facebook Live
Facebook Live looks to be a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest: 1. Alert friends and followers in advance about plans to broadcast live, in order to build up […]
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April 15, 2016
- in Tips by Bobby Owsinski
Keep Your Eye On These Next 3 Social Trends
Social media is the lifeblood of so many artists, bands, musicians and record labels in terms of engaging and growing their fanbases. That means it’s important to stay current on the latest developments so you don’t get left behind. With that in mind, there are 3 new trends in social media that are really heating […]
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