Category Archives for "Tips"
April 13, 2017
- in Tips by Bobby Owsinski
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Developing Your Social Media Strategy
The online world is so large and all-encompassing that it’s not uncommon for an artist to feel overwhelmed by it all. This usually leads to a scattered approach that isn’t nearly as effective as it could be. In this video from my new Social Media Promotion For Musicians, Artists, And Engineers course on Lynda.com, we’ll […]
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April 6, 2017
- in Tips by Bobby Owsinski
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The Best Hashtags For Instagram Promotion For Artists And Bands
According to Nielsen Research, if you want want to reach music lovers, Instagram is one of the best platforms to use for promotion. Why? Well first of all, Instagram users are huge music fans, and spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends […]
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March 30, 2017
- in Tips by Bobby Owsinski
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6 Tips To Improve Your YouTube Video Search Results
Videos on any platform can be used as an effective marketing tool, but you must observe some essential SEO, or Search Engine Optimization, techniques for that to happen. Before you go live on a video, here are 5 tips that will improve its search results: 1. Name your video something descriptive. “Untitled_bandvideo12.mov†is not descriptive […]
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March 23, 2017
- in Tips by Bobby Owsinski
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The New Strategy For Music Releases
A new strategy in music releases is beginning to take place, even within the major labels. In almost a return to the early days of records, the single song is king rather than the album, and that requires an entirely new look at the timing of when your material becomes available. The basic premise of this new […]
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March 16, 2017
- in Tips by Bobby Owsinski
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5 Steps To Get On Spotify And Apple Music Playlists
Getting your music placed on playlists is now an important part of an artist’s release strategy. If a track is added to a popular playlist, its streams will spike and listeners will add it to their personal playlists, which sometimes adds a viral element that spreads to playlists on other networks as well. What’s more, hot […]
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March 13, 2017
- in Tips by Bobby Owsinski
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The Gatekeepers In The Way Of Getting Your Music On Commercials
More and more artists, bands and songwriters are interested in getting their music placed in a commercial, but unfortunately it’s not getting any easier. That’s because a wide array of gatekeepers stand in the way of any placement. A great article from Jordan Passman combined with the following infographic outlines just where the gatekeepers lie. […]
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March 9, 2017
- in Tips by Bobby Owsinski
5 Tips For Building Your Email List
Your email list is one of the most powerful online tools that an artist can have, but how do you build one if you’re just starting out or you’ve neglected it for too long? Here are 5 tips from my Social Media Promotion For Musicians book that provide an easy roadmap to a larger list. “Just […]
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March 2, 2017
- in Tips by Bobby Owsinski
7 Best Practices For Building An Instagram Community
Instagram can be one of the best social media marketing tools available to an artist or band, providing that your audience is there. Here are a 7 best practices to follow in order to build an Instagram community. 1. First of all, your profile picture and description are important. Make sure to include a profile picture that […]
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February 23, 2017
- in Tips by Bobby Owsinski
4 Things That Will Get You A Record Deal Before Social Media
It wasn’t that long ago that A&R execs at record labels were scouring the online platforms, looking for acts with the high view numbers, page visits or Likes. All that’s changed as artists and their webmasters became more sophisticated in gaming the system by using bots or fake users to drive up their numbers. Today […]
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January 26, 2017
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7 Tips For Live Event Tweeting
When it comes to a live event like a gig or conference that you’re attending, Twitter can be the best way to keep your fan base both active and up-to-date. The idea is to maintain your visibility by sharing some worthwhile information that they’ll want. Here are 7 tips to do just that so you have have a […]
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January 4, 2017
- in Music Industry Stats , Tips by Bobby Owsinski
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- 1 comments
How To Measure Online Audience Engagement
When we think online audience engagement, we usually think of views or streams. There’s a lot more to it than that though, as this infographic from Statista shows how industry insiders evaluate true engagement. As you can see, Shares are the #1 most valuable engagement element, closely followed by the actual amount of time users dwell on […]
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December 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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Recognizing Your Two Types Of Fans
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: […]
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December 21, 2016
- in Music Industry News , Tips by Bobby Owsinski
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Facebook Video Chat A New Promotional Tool
Video is an important part of every artist’s tool box these days. While many prefer to stay within the confines of produced videos uploaded to YouTube or Facebook, live streaming video can be extremely effective as well. Google Hangouts and Facebook Live have been the predominant ways to broadcast to fans and followers, but Facebook has […]
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December 19, 2016
- in Tips by Bobby Owsinski
7 Great Music Business Holiday Gift Ideas
If you read my Production Blog, the you’ve probably seen my 10 Cool Holiday Gifts For Musicians post a few days ago. Here’s another gift guide, but this one concentrates just on music business and social media. 1. Music 4.1: A Survival Guide For Making Music In The Internet Age You know that I’m biased […]
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December 12, 2016
- in Tips by Bobby Owsinski
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5 Tips To Get Bloggers Interested In Your Music
It used to be that just one good review in a magazine could sell loads of albums. Even a bad review could be really good for business if it was in a publication like Rolling Stone. That’s all changed since magazine reviews have become pretty irrelevant as the music world has moved online. Now its […]
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