Category Archives for "Tips"
August 10, 2017
- in Music Industry News , Tips by Bobby Owsinski
How To Get In On Spotify’s $40 Million Songwriter Settlement
If you haven’t been paying attention, Spotify recently settled a lawsuit over unpaid mechanical royalties to songwriters. The suit maintained that the company didn’t have the license to play some of the music available, while Spotify claimed that it didn’t have the information to adequately disburse the payments. Instead of fighting the lawsuit in court, […]
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August 3, 2017
- in Tips by Bobby Owsinski
Using Topic Clusters As A Content Strategy
Through the years Google and other search engines have gotten a lot smarter, and the way we use them has changed as a result. In the past, if we wanted to search for a guitar repair shop, we’d usually have to know the name of the shop we were looking for first, like “World Guitar […]
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July 27, 2017
- in Commentary , Tips by Bobby Owsinski
The New Song Release Schedule Explained
Our current Music 4.0 world requires new thinking regarding song releases. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines the new release schedule and it’s benefits. “If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl […]
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July 13, 2017
- in Tips by Bobby Owsinski
The Variables In YouTube Royalty Payments Explained
YouTube royalty payments can be a sore spot with artists and labels, and with good reason. The rate it pays isn’t all that great, but there are actually more variables on when and how you get paid than you might realize. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines how it works. […]
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July 5, 2017
- in Music Industry News , Tips by Bobby Owsinski
Big Hits Are Now 2 Billion Streams
It wasn’t that long ago that we were impressed by any song that received 100 million views or streams, but in the age of streaming that number is ancient history. These days, a billion streams is well within reach for a hit, and more and more songs are even hitting the once unthinkable 2 billion […]
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June 29, 2017
- in Tips by Bobby Owsinski
3 Steps To Creating An Online Contest
One of the great things for an artist about being online is that there are so many options for promotion. A great one is launching a contest. Here’s an excerpt from my Social Media Promotion For Musicians book that outlines general contest basics. “Artists, bands and musicians are always looking for ways to increase their fan engagement […]
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June 22, 2017
- in Tips by Bobby Owsinski
4 Tips To Optimize Your Videos For The Mobile Screen
One of the things that we have to be aware of when making a video these days is how it will play on a mobile device. Here’s an excerpt from the YouTube chapter of my Social Media Promotion For Musicians book that provides 4 tips to make sure that your video is effective on a […]
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June 15, 2017
- in Tips by Bobby Owsinski
Get More Plays By Treating Spotify Like A Social Platform
Many musicians are adept in at least one of the major social media platforms (Facebook, Instagram, Twitter), but aren’t aware that those skills are transferrable to a platform that requires a lot more social interaction that you might think – Spotify. The service has done a good job not only as a music distributor, but […]
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June 8, 2017
- in Book Excerpt , Tips by Bobby Owsinski
10 Fundamentals For Getting Along In Today’s Music Business
So much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over during the past decades of the […]
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June 1, 2017
- in Tips by Bobby Owsinski
Does Your Website Contain A Gig Magnet?
If you’re an artist or band, hopefully you have a website. If you do, you’re probably wondering if it actually helps you to get gigs. By itself, a good artist website can be an excellent introduction to any promoters checking you out, but there’s one section that’s more important than all others that’s usually overlooked […]
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May 31, 2017
- in Tips by Bobby Owsinski
10 Free Sites To Share Your Music On
Unless you’ve already got a hit, you’re still establishing your career, and that means getting your music in front of anyone who will listen. Unfortunately some artists are content to just use an aggregator like Tunecore, Distrokid or CD Baby and hope for the best. Music discovery is what it’s all about though, so the […]
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May 25, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Create The Perfect Thumbnail Image For Your Videos
It’s surprising how influential the thumbnail graphic can be when it comes to getting people to click on your video. That’s why it’s much better to choose your own thumbnail image when uploading to YouTube or Vimeo, rather than letting the service pick a random one for you. Here’s an excerpt from my Social Media Promotion […]
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May 18, 2017
- in Tips by Bobby Owsinski
Here’s Why An Artist Shouldn’t Trust Your Online Presence To A Social Network
Many artists are tempted to just rely on a Facebook or Tumblr page as the main online point of contact, but that strategy can have a number of unforeseen problems. Here’s an excerpt from my Social Media Promotion For Musicians book that explains why an artist’s online presence should be more than on social networks. […]
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May 11, 2017
- in Tips by Bobby Owsinski
The 3 Elements Of An Artist’s Online Promotion Strategy
If you’re an artist or band it’s very easy to be overwhelmed by all the options online. That’s why you need a solid strategy to make sure you don’t spend more time than is necessary spinning your wheels, and really get the promotional value you want from your online presence. My Social Media Promotion for […]
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May 4, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Your YouTube Channel Checklist
If you have a YouTube channel (and if you don’t you really should create one right now) you can optimize it by utilizing its features to the fullest. Here’s an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken care of. “☠Branded Channel […]
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