Tag Archives for " YouTube "
August 4, 2017
Facebook Acquires Source3 To Take Another Step Towards Music
Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves Facebook acquiring rights management startup Source3, which specializes in analyzing branded intellectual property in user-generated content. But […]
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August 3, 2017
- in Tips by Bobby Owsinski
Using Topic Clusters As A Content Strategy
Through the years Google and other search engines have gotten a lot smarter, and the way we use them has changed as a result. In the past, if we wanted to search for a guitar repair shop, we’d usually have to know the name of the shop we were looking for first, like “World Guitar […]
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July 13, 2017
- in Tips by Bobby Owsinski
The Variables In YouTube Royalty Payments Explained
YouTube royalty payments can be a sore spot with artists and labels, and with good reason. The rate it pays isn’t all that great, but there are actually more variables on when and how you get paid than you might realize. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines how it works. […]
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July 11, 2017
Mojave Audio President Dusty Wakeman On My Latest Inner Circle Podcast
Dusty Wakeman has had a great career as a bass player, producer, engineer and studio owner, and we discussed all that with him way back on Episode #9. He’s now the president of condenser mic maker Mojave Audio, and on the latest episode (#169) we had a nice discussion about not only how the company […]
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July 3, 2017
Gen Z Now Prefers Spotify Over YouTube
All the signs have pointed to YouTube’s dominance in music delivery having peaked in the last 6 months, and now it looks like we have some confirmation. Midea Research did a deep dive into the technology and media trends of Gen Z (kids age 16 to 19) in the UK, and came up with some […]
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June 22, 2017
- in Tips by Bobby Owsinski
4 Tips To Optimize Your Videos For The Mobile Screen
One of the things that we have to be aware of when making a video these days is how it will play on a mobile device. Here’s an excerpt from the YouTube chapter of my Social Media Promotion For Musicians book that provides 4 tips to make sure that your video is effective on a […]
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June 16, 2017
YouTube And ASCAP Do A Deal
The music business has long been critical of YouTube not only for its 55/45 split (45% going to YouTube), but for the fact that songwriters and publishers frequently go unpaid. This could soon change for songwriters signed to ASCAP as the organization has agreed to a new plan that shares songwriter information with the video […]
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June 8, 2017
- in Book Excerpt , Tips by Bobby Owsinski
10 Fundamentals For Getting Along In Today’s Music Business
So much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over during the past decades of the […]
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June 2, 2017
Music Industry News Roundup For The Week Of 6/2/17
Here’s the Music Industry News Roundup for the week ending on June 2nd, 2017. This week isn’t so much about blockbuster news as it is about trends in the industry, especially streaming. I’m not so sure that all the trends are in the right direction, though. Let’s get into it. Drake beat a copyright infringement lawsuit. This is […]
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May 31, 2017
- in Tips by Bobby Owsinski
10 Free Sites To Share Your Music On
Unless you’ve already got a hit, you’re still establishing your career, and that means getting your music in front of anyone who will listen. Unfortunately some artists are content to just use an aggregator like Tunecore, Distrokid or CD Baby and hope for the best. Music discovery is what it’s all about though, so the […]
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May 26, 2017
Music Industry News Roundup For The Week Of 5/26/17
Here’s the Music Industry News Roundup for the week ending on May 26th, 2017. There’s a lot of social media news this week, but some on Pandora too (and it’s not too good). Let’s get into it. Pandora is suffering from “fake listener syndrome.” Two-thirds of its listeners do so at home, and they’re frequently not even in […]
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May 25, 2017
- in Book Excerpt , Tips by Bobby Owsinski
Create The Perfect Thumbnail Image For Your Videos
It’s surprising how influential the thumbnail graphic can be when it comes to getting people to click on your video. That’s why it’s much better to choose your own thumbnail image when uploading to YouTube or Vimeo, rather than letting the service pick a random one for you. Here’s an excerpt from my Social Media Promotion […]
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May 22, 2017
The Major Labels Make $9000 Every Minute From Streaming
For those that said that streaming revenue would never replace that from CDs there’s this – According to a study done by Music Business Worldwide, the major labels made around $9000 every minute from streaming in the first quarter of 2017. To put it into perspective, that means $540,000 per hour and $12.5 million every day! If […]
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May 19, 2017
Music Industry News Roundup For The Week Of 5/19/17
Here’s the Music Industry News Roundup for the week ending on May 19th, 2017. The big news in the streaming world again this week, and once again, some of it is not good. Let’s get into it. Apple to stop exclusives. After much negative feedback from the industry, it looks like it has backed off. Jimmy Iovine thinks […]
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May 8, 2017
Warner Music’s New Deal With YouTube Isn’t Great, But It Might Not Matter Anyway
All of the major labels have been out of contract and on a month-to-month basis in their licensing agreements with YouTube for some time now, but the first domino has fallen as Warner Music Group reported that it’s just completed a new deal with the video service. Even though no terms were announced, it’s easy to […]
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